Project: Introduce New Healthcare Payment Integrity Platform.
Industry: Healthcare Technology
Audience: Insurance companies–CEOs, CFOs, Administrative and IT Directors.
Hospital–Doctors, CEOs, CFOs, Administrative and IT Directors.
Codoxo AI

In the healthcare insurance industry, fraud, member dissatisfaction, and payer-provider friction are pushing healthcare to a breaking point. Codoxo partnered with us to create an integrated social and video campaign that positioned their payment integrity platform as a smarter, pre-payment vs. post-payment solution driving industry transformation. Context • Evolve look-&-feel from existing identity toolbox.
• Key idea: shift/transformation.
• Copy tone: conservative.
• Ad template variety to span extended launch period.
• Explain and show benefits of Point-Zero Payment Integrity and KPIs.
• Deliverables: Creative Strategy, Linkedin advertising templates, Campaign Video. Criteria

Creative Strategy Concept Development Research and visual exploration created a contemporary transformation language centered on a defining line, expressing the client's industry transformation.

Copy Tone Identity Development In collaboration with our writer Jan Pettit, the copy was shaped for a B2B audience with a slightly irreverent edge. The tone balanced credibility and clarity with just enough attitude to stand out in a typically conservative category.

Developed adaptable transformation graphics for LinkedIn, balancing simplicity, messaging, and flexibility while keeping daily campaign content cohesive. Graphic Asset Development We created a custom slip-shadow system highlighting diverse people, communicating transformation efficiently across horizontal and vertical campaign applications. Transformation Patterns Slip-Shadow Technique

Linkedin Advertisments Engagement Created LinkedIn ads that translated Codoxo's transformation strategy into engaging campaigns, building awareness through adaptable visuals and clear messaging.

Current cultural sentiment toward the healthcare and insurance industry sets up the need for transformation—creating an opening for a narrative that reframes how accuracy, timing, and trust can be redefined across the payment integrity system. Video Design

Our work affirms what trust can look like in healthcare technology—turning data into dialogue, intelligence into empathy, and a product into a promise.

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